Use For This Material: The nomenclature on this page reflects Disney's pre-approved format for use of park and venue names. This exact format should be used at all times. These guidelines are subject to change.
 

Instructions: Highlight the portion of the information you want to use. Then use your copy and paste function keys to place the information into your document.
 

Getting Approvals: Once your material is completed, it must be submitted to the Marketing Communications Department of the Walt Disney World Swan and Dolphin for final approval by the Disney Attractions Marketing Office. Please be sure to send your material(s) to the attention of the contact you have been working with in the Marketing Communications Department at the Walt Disney World Swan and Dolphin. Please allow 15 business days for the approval process. Thank you for your cooperation.
 

When referencing our resort and/or the Walt Disney World® Resort in any typed or printed materials, the names must be spelled out exactly as shown below (including upper/lower case designation, bolding, all registration, trademark and copyright markings, etc.):

  • Walt Disney World Swan and Dolphin Resort (hotel name can be in caps, bold or italics)
  • the Walt Disney Company
  • Walt Disney World Co.
  • Epcot Resorts Blvd.
  • Epcot® Resort Area
  • Walt Disney World® Resort (1st usage in document per page)
  • Walt Disney World (subsequent usage after 1st mention on each page)
  • Magic Kingdom® Park (1st usage in document)
  • Epcot® (EVERY usage in document)
  • Disney's Hollywood Studios™
  • Disney's Animal Kingdom® Theme Park
  • Disney's Blizzard Beach Water Park
  • Disney's Typhoon Lagoon Water Park
  • Downtown Disney® area
  • Downtown Disney® Marketplace
  • Downtown Disney® Pleasure Island
  • Downtown Disney® West Side
  • Disney's BoardWalk entertainment district
  • Disney's Fantasia Gardens Miniature Golf courses
  • Disney's Garden Pavilions
  • Planet Hollywood®
  • Disney’s Wide World of Sports™ Complex
  • Magical Gatherings™ vacation


    Do not use WALT DISNEY WORLD or Epcot® as a geographic location or in the possessive (i.e. at WALT DISNEY WORLD, FL, or WALT DISNEY WORLD'S monorail system). Do not reference our resort as "Disney's Swan and Dolphin", "Westin's Swan Hotel", "Sheraton's Dolphin Hotel", etc. You must use "WALT DISNEY WORLD SWAN AND DOLPHIN", the word "and" must always be typed out (please do not use "&"). Also, always type our name in one of the following styles; 1) all CAPS, 2) all bold, or 3) all italicized.

    Any material must first be submitted to the Marketing Communications Department of the Walt Disney World Swan and Dolphin for review. The material will then be forwarded to Walt Disney Attractions, Inc. for final approval from the Disney Attractions Marketing Office. Please allow 15 business days for the approval process. If you have any questions regarding the above, or use of logos, please contact the appropriate person listed below.

    Traditional media (i.e. print, radio, TV, collateral pieces, etc...):
    Sabita Balmick
    (407) 934-1886
    E-Mail: sbalmick@swandolphin.com

    Internet media:
    Jackie Warn
    (303) 593-2444
    E-Mail: jwarn@swandolphin.com

    We are under a very strict contractual agreement with the Walt Disney World Company to abide by all of the above. Your cooperation is appreciated.